This project re-imagines [yellow tail] with a lively new identity that captures the brand’s playful Australian spirit. The re-designed logo features a more expressive kangaroo mark and bold, energetic typography that bring warmth and personality to the label. The updated packaging uses vibrant color accents, clean layouts, and subtle texture to create a sense of fun and approachability, reflecting the demographic of its largest consumer base in the US. This is a modern take on a wine brand that doesn’t take itself too seriously.